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Publications

International Journal

How do uncertainty reduction strategies influence social networking site fan page visiting? Examining the role of uncertainty reduction strategies, loyalty and satisfaction in continuous visiting behavior

2017.05.31 50

Shin, Soo Il, Kyung Young Lee, Sung-Byung Yang. "How do uncertainty reduction strategies influence social networking site fan page visiting? Examining the role of uncertainty reduction strategies, loyalty and satisfaction in continuous visiting behavior." Telematics and Informatics 34, no. 5 (2017): 449-62.

첨부파일

201705_T&I.pdf

An empirical examination of online restaurant reviews on Yelp.com: A dual coding theory perspective

2017.03.31

Exploring the comparative importance of online hotel reviews’ heuristic attributes in review helpfulness: A conjoint analysis approach

2017.07.31

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