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International Journal

Exploring the comparative importance of online hotel reviews’ heuristic attributes in review helpfulness: A conjoint analysis approach

2017.07.31 46

Sung-Byung Yang, Seung-Hun Shin, Youhee Joun, and Chulmo Koo. "Exploring the comparative importance of online hotel reviews' heuristic attributes in review helpfulness: A conjoint analysis approach." Journal of Travel & Tourism Marketing 34, no. 7 (2017): 963-85.

첨부파일

201707_JTTM.pdf

How do uncertainty reduction strategies influence social networking site fan page visiting? Examining the role of uncertainty reduction strategies, loyalty and satisfaction in continuous visiting behavior

2017.05.31

Conceptual foundations of a landmark personality scale based on a destination personality scale: Text mining of online reviews

2017.07.31

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