Prof.´s Career

July 2023 – Present

The Head of the Research Department
Research Center, Kyung Hee University

March 2022 – Present

Professor (Research Fellow)
School of Management, Kyung Hee University

March 2020 – February 2022

Associate Professor (Early Tenured)
School of Management, Kyung Hee University

March 2017 – February 2020

Associate Professor
School of Management, Kyung Hee University

March 2016 – February 2017

Assistant Professor
School of Management, Kyung Hee University

September 2012 – February 2016

Assistant Professor
School of Business, Ajou University

September 2010 – August 2012

Full-time Lecturer
School of Business Administration, Hansung University

March 2008 – August 2010

Research Fellow
Desautels Faculty of Management, McGill University

• Ph.D. in Management Engineering, 2007
  College of Business, KAIST, Seoul, South Korea
• M.S. in Management Engineering, 2003
  College of Business, KAIST, Seoul, South Korea
• B.S. in Civil, Urban, and Geosystem Engineering, 2001
  College of Engineering, Seoul National University, Seoul, South Korea

• Business Analytics and Mining (Data, Text, Opinion, Image, and Video)
• Electronic Commerce and Customer Relationship Management
• Online Reviews and Online Communities
• Metaverse and Virtual Worlds
• Smart Tourism and the Sharing Economy
• Knowledge and Social Networks
• IT in Inter-Organizational or Supply Chain Networks

• Management Information Systems / Introduction to Information Systems
• Business Analytics / Business Programming / Data Analysis Seminars
• e-Marketing / CRM / Datamining
• Principles of e-Business / Introduction to e-Business
• Computer & Management / Decision Support Systems
• Research Methods / MIS Research Methodology / e-Business Research Methods
• Applied Probability and Statistics / Quantitative Analysis for Business and Economy / Statistical Methods for MIS Research
• Seminar in MIS / Special Topics in MIS
• ERP-MM / Innovation Theory / Life in the Age of Information

• Animesh, A., A. Pinsonneault, S.-B. Yang, and W. Oh, “An Odyssey into Virtual Worlds: Exploring the Impacts of Technological and Spatial Environments on Intention to Purchase Virtual Products,” MIS Quarterly [SSCI-Top Journal, IF=4.373], 35(3), 2011, pp. 789-810.
• Yang, S.-B., J.-H. Lim, W. Oh, A. Animesh, and A. Pinsonneault, “Using Real Options to Investigate the Market Value of Virtual World Businesses,” Information Systems Research [SSCI-Top Journal, IF=2.457], 23(3), 2012, pp. 1011-1029.
• Rhee, H.T. and S.-B. Yang, “Consumers’ Emotional Reactions to Negative Publicity and Crisis Management in the Health Care Industry: A Multiple Case Study of Lipitor and Oxyelite Pro,” Social Science Computer Review [SSCI, IF=2.922], 32(5), 2014, pp. 678-693.
• Cho, W.-C., K. Kim, and S.-B. Yang, “A Study on Actual Usage of Information Systems: Focusing on System Quality of Mobile Service,” Asia Pacific Journal of Information Systems [SCOPUS], 24(4), 2014, pp. 611-635.
• Rhee, H.T., S.-B. Yang, C. Koo, and N. Chung, “How Does Restaurant Attribute Importance Differ by the Type of Customer and Restaurant,” e-Review of Tourism Research [SCOPUS], 6, 2015, pp. 1-6.
• Wu, L., M. Kang, and S.-B. Yang, “What Makes Users Buy Paid Smartphone Applications? Examining App, Personal, and Social Influences,” Journal of Internet Banking and Commerce [SCOPUS], 20(1), 2015, pp. 1-22.
• Lee, K.Y. and S.-B. Yang, “The Role of Online Product Reviews on Information Adoption of New Product Development Professionals,” Internet Research [SSCI, IF=4.109], 25(3), 2015, pp. 435-452.
• Rhee, H.T. and S.-B. Yang, “Does Hotel Attribute Importance Differ by Hotel? Focusing on Hotel Star-Classifications and Customers’ Overall Ratings,” Computers in Human Behavior [SSCI, IF=4.306], 50, 2015, pp. 576-587.
• Rhee, H.T. and S.-B. Yang, “How Does Hotel Attribute Importance Vary among Different Travelers? An Exploratory Case Study based on a Conjoint Analysis,” Electronic Markets [SSCI, IF=3.553], 25(3), 2015, pp. 211-226.
• Yang, S.-B., K.Y. Lee, A. Animesh, and S. Akhlaghpour, “Electronic Word of Mouth and User Generated Content,” Asia Pacific Journal of Information Systems [SCOPUS], 25(4), 2015, pp. 712-718.
• Lee, K.Y., Y. Jin, C. Rhee, and S.-B. Yang, “Online Consumers’ Reactions to Price Decreases: Amazon’s Kindle 2 Case,” Internet Research [SSCI, IF=4.109], 26(4), 2016, pp. 1001-1026.
• Rhee, H.T., S.-B. Yang, and K. Kim, “Exploring the Comparative Salience of Restaurant Attributes: A Conjoint Analysis Approach,” International Journal of Information Management [SSCI, IF=5.063], 36(6), 2016, pp. 1360-1370.
• Yang, S.-B., S. Hlee, J. Lee, and C. Koo, “An Empirical Examination of Online Restaurant Reviews on Yelp.com: A Dual Coding Theory Perspective,” International Journal of Contemporary Hospitality Management [SSCI, IF=3.957], 29(2), 2017, pp. 817-839.
• Shin, S.I., K.Y. Lee, and S.-B. Yang, “How Do Uncertainty Reduction Strategies Influence Social Networking Site Fan Page Visiting? Examining the Role of Uncertainty Reduction Strategies, Loyalty, and Satisfaction in Continuous Visiting Behavior,” Telematics and Informatics [SSCI, IF=3.714], 34, 2017, pp. 449-462.
• Yang, S.-B., S.-H. Shin, Y. Joun, and C. Koo, “Exploring the Comparative Importance of Online Hotel Reviews' Heuristic Attributes in Review Helpfulness: A Conjoint Analysis Approach,” Journal of Travel & Tourism Marketing [SSCI, IF=2.988], 34(7), 2017, pp. 963-985.
• Shin, S.-H., S.-B. Yang, K. Nam, and C. Koo, “Conceptual Foundations of a Landmark Personality Scale based on a Destination Personality Scale: Text Mining of Online Reviews,” Information Systems Frontiers [SCIE, IF=2.539], 19, 2017, pp. 743-752.
• Kim, S.-E., K.Y. Lee, S.I. Shin, and S.-B. Yang, “Effects of Tourism Information Quality in Social Media on Destination Image Formation: The Case of Sina Weibo,” Information & Management [SSCI, IF=4.120], 54, 2017, pp. 687-702.
• Kim, T., M.H. Por, and S.-B. Yang, “Winning the Crowd in Online Fundraising Platforms: The Roles of Founder and Project Features,” Electronic Commerce Research and Applications [SSCI, IF=2.911], 25, 2017, pp. 86-94.
• Kim, S., K.Y. Lee, C. Koo, and S.-B. Yang, “Examining the Influencing Factors of Intention to Share Accommodations in Online Hospitality Exchange Networks,” Journal of Travel & Tourism Marketing [SSCI, IF=2.988], 35(1), 2018, pp. 16-31.
• Yang, S.-B., H. Lee, K. Lee, and C. Koo, “The Application of Aristotle’s Rhetorical Theory to the Sharing Economy: An Empirical Study of Airbnb,” Journal of Travel & Tourism Marketing [SSCI, IF=2.988], 35(7), 2018, pp. 938-957.
• Hlee, S., J. Lee, S.-B. Yang, and C. Koo, “The Moderating Effect of Restaurant Type on Hedonic versus Utilitarian Review Evaluations,” International Journal of Hospitality Management [SSCI, IF=4.465], 77, 2019, pp. 195-206.
• Lee, H., S.-B. Yang, and C. Koo, “Exploring the Effect of Airbnb Hosts’ Attachment and Psychological Ownership in the Sharing Economy,” Tourism Management [SSCI-Top Journal, IF=6.012], 70, 2019, pp. 284-294.
• Cho, W.-C., K.Y. Lee, and S.-B. Yang, “What Makes You Feel Attached to Smartwatches? The Stimulus–Organism–Response (S-O-R) Perspectives,” Information Technology & People [SSCI, IF=1.263], 32(2), 2019, pp. 319-343.
• Li, L., G. Ren, T. Hong, and S.-B. Yang, “Exploring Simultaneous Presentation in Online Restaurant Reviews: An Analysis of Textual and Visual Content,” Asia Pacific Journal of Information Systems [SCOPUS], 29(2), 2019, pp. 181-202.
• Li, L., K.Y. Lee, and S.-B. Yang, “Exploring the Effect of Heuristic Factors on the Popularity of User-Curated ‘Best Places to Visit’ Recommendations in an Online Travel Community,” Information Processing & Management [SSCI, IF=3.892], 56, 2019, pp. 1391-1408.
• Yang, S.-B., K.Y. Lee, and S. Chung, “Smart Services and Internet of Things,” Asia Pacific Journal of Information Systems [SCOPUS], 29(3), 2019, pp. 407-413.
• Li, L., Y. Nam, and S.-B. Yang, “Exploring the Movements of Chinese Free Independent Travelers in the U.S.: A Social Network Analysis Approach,” Asia Pacific Journal of Information Systems [SCOPUS], 29(3), 2019, pp. 448-467
• Yang, S.-B., K. Lee, H. Lee, and C. Koo, “In Airbnb We Trust: Understanding Consumers’ Trust-Attachment Building Mechanisms in the Sharing Economy,” International Journal of Hospitality Management [SSCI, IF=4.465], 83, 2019, pp. 198-209.
• Li, L., K.Y. Lee, M. Lee, and S.-B. Yang, “Unveiling the Cloak of Deviance: Linguistic Cues for Psychological Processes in Fake Online Reviews,” International Journal of Hospitality Management [SSCI, IF=6.701], 87, 2020., 102468.
• Kwahk, K.-Y., S.-B. Yang, and H. Ahn, “How Organizational Citizenship Behavior Affects ERP Usage Performance: The Mediating Effect of Absorptive Capacity,” Sustainability [SSCI, IF=2.576], 12, 2020, 4462.
• Park, J.-W., C. Yoo, and S.-B. Yang, “Factors Influencing the Knowledge Adoption of Mobile Game Developers in Online Communities: Focusing on the HSM and Data Quality Framework,” Asia Pacific Journal of Information Systems [SCOPUS], 30(2), 2020, pp. 420-438.
• Lee, H., S.-B. Yang, and N. Chung, “Out of Sight, Out of Cancellation: The Impact of Psychological Distance on the Cancellation Behavior of Tourists,” Journal of Air Transport Management [SSCI, IF=2.811], 90, 2021, 101942.
• Lou, L., L. Li, S.-B. Yang, and J. Koh, “Promoting User Participation of Shared Mobility in the Sharing Economy: Evidence from Chinese Bike Sharing Services,” Sustainability [SSCI, IF=2.576], 13, 2021, 1533.
• Li, L., Y. Nam, and S.-B. Yang, “The Role of Public-Private Partnership in Constructing the Smart Transportation City: A Case of the Bike Sharing Platform,” Asia Pacific Journal of Tourism Research [SSCI, IF=2.017], 26(4), 2021, pp. 428-439.
• Lee, S. B., S.-B. Yang, and Y.-H. Suh, “Exploring the Impact of Interactivity on Loyalty toward Online-to-Offline Services: A case of Mobile Taxi Hailing Application,” International Journal of Mobile Communications [SSCI, IF=1.328], 19(5), 2021, pp. 564-588.
• Li, L., K.Y. Lee, E. Emokpae, and S.-B. Yang, “What Makes You Continuously Use Chatbot Services? Evidence from Chinese Online Travel Agencies,” Electronic Markets [SSCI, IF=2.981], 2021, Forthcoming.
• Li, L., K.Y. Lee, Y. Chang, S.-B. Yang, and P. Park, “IT-Enabled Sustainable Development in Electric Scooter Sharing Platforms: Focusing on the Privacy Concerns for Traceable Information,” Information Technology for Development [SSCI, IF=2.733], 2021, Forthcoming.
• Lee, H., S.-B. Yang, and C. Koo, “Dyadic Communication in Online Review Platforms: An Exploratory Approach,” Current Issues in Tourism [SSCI, IF=4.147], 2021, Forthcoming.
• Kim, S.-E., H. Kim, and S.-B. Yang, “Why not this destination? The effects of travel constraints of independent travelers on destination image formation,” International Journal of Tourism Research [SSCI, IF=2.585], 2021, Forthcoming.
• Roh, M., and S.-B. Yang, "Exploring extremity and negativity biases in online reviews: Evidence from Yelp. com," Social Behavior and Personality: an international journal, 2021, 1-15.
• Lee, M., Song, Y. H., Li, L., Lee, K. Y., and S.-B. Yang, "Detecting fake reviews with supervised machine learning algorithms," The Service Industries Journal, 2022, 1101-1121.
• Zhu, Q., Lu, K., Liu, S., Ruan, Y., Wang, L., and S.-B. Yang, "Can low-carbon value bring high returns? Novel quantitative trading from portfolio-of-investment targets in a new-energy market," Economic Analysis and Policy, 2022, 755-769.
• Lee, H., Koo, C., and S.-B. Yang, "Spatial and social distances between US domestic travelers in restaurant review assessment," Tourism Management, 2022, 104609.
• Zhu, Q., Ruan, Y., Liu, S., S.-B. Yang, Wang, L., and Che, J., "Cross-border electronic commerce’s new path: from literature review to AI text generation," Data Science and Management, 2023, 21-33.
• Lee, K. Y., Han, S., Shin, S. I., and S.-B. Yang, "Investigating the net benefits of contactless technologies in quick-service restaurants: the moderating roles of social interaction anxiety and language proficiency," Internet Research, 2023, 308-343.
• Chung, H. C., S.-B. Yang, and Chung, N., "Tourism experience and quality of life: the roles of autobiographical memory and social networking service posting behaviour. International Journal of Mobile Communications," 2023, 125-155.
• Yu, S., S.-B. Yang, and Yoon, S. H, "The Design of an Intelligent Lightweight Stock Trading System Using Deep Learning Models: Employing Technical Analysis Methods," Systems, 2023, 470.
• Li, P., Lee, S., Lee, K. Y., S.-B. Yang, and Chang, Y., "What makes viewers engage in live streaming shopping during and after the pandemic: an affordance perspective," Service Business, 2023, 963-1000.
• Lee, H., Kim, J., S.-B. Yang, and Koo, C., "Triadic spatial distance and social media assets for food tourists," Current Issues in Tourism, 2023, 1-7.

• Motivational and Resultant Factors of Inter-organizational Knowledge Transfer: A Perspective from Buyers in the Upstream Supply Chain Relationship, WCIC, 2006.
• Inter-organizational Knowledge Transfer in the Buyer-Supplier Relationship: A Buyer’s Perspective, HICSS, 2007.
• Identifying Organizational Knowledge Path through Social Network Lens: Synthesis of Multi-Industry Case Studies, HICSS, 2009.
• The Role of Online Product Reviews on the Knowledge Adoption of New Product Development Professionals, Post-ICIS, 2010.
• A Social Capital Perspective of Participant Contribution in Open Source Communities: The Case of Linux, HICSS, 2011.
• Online Game Developers` Information Adoption in Online Game User Communities, Post-ICIS, 2011.
• The Impact of Modification Routines on the Initiation of IT Innovation in Fast-Changing Institutionalized Field: Korean Stock-Trading Industry, Post-ICIS, 2012.
• A Research to Identify the Relationship between Consumers’ Attitude and Mobile Advertising, PACIS, 2013
• An Exploratory Study of the Effects of Price Decrease on Online Product Reviews: Focusing on Amazon’s Kindle 2, PACIS, 2013.
• The Effect of Relative Power on Inter-organizational Knowledge Transfer and Relationship Quality in the Buyer-Supplier Relationship: A Bilateral Perspective, PACIS, 2013.
• Are Information-Rich Reviews Really Helpful? An Empirical Study of Online Product Reviews on Amazon.com, Post-ICIS, 2013.
• Reaction Videos on Music Videos: A New Phenomenon in the Music Industry, ICCC, 2014.
• Deconstructing Online Product Reviews’ Star Rating and Helpful Vote: Focusing on the Relative Importance and Mean Values of Psychological and Contextual Processes, Post-ICIS, 2014.
• Influencing Factors on Intention to Share Accommodation in the Non-Profit Sharing Economy Website, TOSOK, 2015.
• Factors Influencing Facebook Users’ Political Participation: Investing the Cambodian Case, PACIS, 2015.
• Comparison of Online Product Reviews Posted on Online Social Voting Communities and Online Retailer Websites, Post-ICIS, 2015.
• Comparison of Online Product Reviews Posted on Online Social Voting Communities and Online Retailer Websites, Post-ICIS, 2015.
• An Empirical Examination of Online Restaurant Reviews (Yelp.com): Moderating Roles of Restaurant Type and Self-image Disclosure, ENTER, 2016.
• Trust Breakthrough in the Sharing Economy: An Empirical Study of Airbnb, PACIS, 2016.
• Successful Crowdfunding: The Effects of Founder and Project Factors, ICEC, 2016.
• Wearable-Technology Fit and Individual Performance: Focusing on Smartwatches, Post-ICIS, 2016.
• Exploring the Roles of Hosts' Attachment and Psychological Ownership in an Airbnb Host Community, ENTER, 2017.
• The Roles of Tourism Experience, Autobiographical Memory, and Involvement in Destination Image Formation, AGHTC, 2017.
• The Antecedents Affecting Utilitarian and Hedonic Evaluation on Online Restaurant Reviews: The Moderating Roles of Restaurant Type, KASTM & Asia Pacific Forum, 2017.
• Understanding Tourists' Experience, Place Attachment, and e-WOM from the Perspective of IS Success Model, TOSOK, 2017.
• An Impact of Tourism Experience on the Quality of Life: The Roles of Autobiographical Memory and SNS, ICEC, 2017.
• Exploring the Effect of Heuristic Factors on the Popularity of Best Places to Visit Recommendation in a Chinese Outbound Traveler Community, ICEC, 2017.
• Exploring Information Cues in Online Hotel Reviews: An Empirical Study from the Cue Utilization Perspective, Annual Graduate Education & Graduate Student Research Conference in Hospitality, 2018.
• Can You Identify Fake or Authentic Reviews? An fsQCA Approach, ENTER, 2018.
• Does Similarity Matter? Examining the Influence of Textual and Visual Features of Online Reviews on Review Usefulness, CORS, 2018.
• Exploring Linguistic Characteristics of Fake Reviews in Online Review Communities, CORS, 2018.
• Understanding the Impact of Restaurants' Initial Online Reputation on Subsequent Online Reputation: Focusing on Source and Message Credibilities, PACIS, 2018.
• Influencing Factors on Knowledge Adoption of Mobile Game Developers in Online Communities, PACIS, 2018.
• Cracking the Information Privacy Paradox from a Psychological Perspective on Bike Sharing Platforms, ICEC, 2018.
• Collaboration between China and Korea in Bike Sharing Platforms: The Case of Mobike Korea, ICEC, 2018.
• An Empirical Study on Factors Affecting Blockchain Start-ups' Fundraising via Initial Coin Offerings, ICIS, 2018.
• Exploring Privacy Paradox on Bike Sharing Platforms: A Psychological Approach, Post-ICIS, 2018.
• The Effect of Constraints of Independent Travelers on Destination Image Formation, The 24th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, 2019.
• The More Similar the Better? Examining the Roles of Textual and Visual Features and their Similarities in Increasing Review Usefulness, The 13th China Summer Workshop on Information Management, 2019.
• Investigating Usability and Use Continuance of Chatbot Services, ICEC, 2019.
• Sharing Economy Business Trends and Policy Issues, ICEC, 2019.
• Examining Influencing Factors on Continuance Intention to Use Shared Electric Scooters: The Mental Accounting Theory Perspective, ICEC, 2019.
• Do Micro-Mobility Services Take Away Our Privacy? Focusing on the Privacy Paradox in E-Scooter Sharing Platforms, PACIS, 2019.
• Exploring Linguistic Cues for Psychological Processes in Online Fake Reviews, The 2nd Bilateral Research Workshop, 2019.
• Does Social Anxiety Matter in Satisfaction and Use Continuance Intention of Chatbot Services, Post-ICIS, 2019.
• The Impact of Travel Constraints on Destination Image Formation: Finding from a Mixed-Methods Approach, The 25th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, 2020.
• Linking Privacy Concerns for Traceable Information and Information Privacy Protective Responses on Electric Scooter Sharing Platforms, HICSS, 2020.
• Examining the Role of Semantic Similarity in Online Restaurant Review Evaluations, AMCIS, 2020.
• Examining the Double Moderation Effects of Communication Components in Online Restaurant Review Platforms, Association for Business Communication (ABC), 2020.
• Examining the Moderated Moderation Effect of Reader’s Prior knowledge and Reviewer’s Expertise on Review Usefulness, Post-ICIS, 2020.
• The Influence of Electronic Word of Mouth on Accommodation Popularity: Focusing on the Chinese Accommodation Sharing Platform, The 26th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, 2021.
• Exploring the Impact of Heuristic Attributes of Electronic Word of Mouth on Accommodation Sharing Platforms, ENTER 2021, 2021.
• Can We Spot Fake Restaurant Reviews? Classification Model Development Using Artificial Intelligence, WF Chrie Conference, 2021.

• Management Information Systems in the 4th Industrial Revolution, Hankyungsa: Seoul, Korea, 2017.
• Smart Tourism City: Inclusive Innovation Platform, Kyung Hee Univ. Press: Seoul, Korea, 2019.
• Smart Tourism Cities in the Digital New Deal Era, Kyung Hee Univ. Press: Seoul, Korea, 2021.
• Management Information Systems in the Digital Transformation Era, Hankyungsa: Seoul, Korea, 2021.

• 2022, Research Support Program (Kyung Hee Research Fellow), “Factors Affecting Individual Broadcasting Viewers' Intention to Subscribe to Channel Sponsorship in Video Sharing Platforms:Based on the Sophistication Possibility Model,” 30,000,000 KRW, Kyung Hee University, 2022-2023.
• 2021, Research Support Program (Kyung Hee Research Fellow), “Factors Affecting Individual Broadcasting Viewers' Intention to Subscribe to Channel Sponsorship in Video Sharing Platforms:Based on the Sophistication Possibility Model,” 30,000,000 KRW, Kyung Hee University, 2021-2022.
• 2020, Korea-China Research Network, “Risk governance and capacity development in cross-border e-commerce,” 40,000,000 KRW, National Research Foundation of Korea, 2020-2022
• 2020, Research Support Program (Kyung Hee Research Fellow), “Factors Affecting Individual Broadcasting Viewers' Intention to Subscribe to Channel Sponsorship in Video Sharing Platforms: Based on the Sophistication Possibility Model,” 30,000,000 KRW, Kyung Hee University, 2021-2022.
• 2020, Korea-China Research Network, “Risk governance and capacity development in cross-border e-commerce,” 20,000,000 KRW, National Research Foundation of Korea, 2020-2022.
• 2020, Brain Korea 21 (BK21), “Education and Research Group of Big Data Industry Leaders for Sustainability,” 8,000,000,000 KRW, National Research Foundation of Korea, 2020-2027.
• 2020, Research Support Program, “Development of consulting service based on linkage of structured and unstructured data to support sustainable growth of technology-based companies,” 211,680,000 KRW, Korea Evaluation Institute of Industrial Technology, 2020-2023.
• 2020, Research Support Program, “Data Analysis of the Airbnb Accommodation Sharing Platform for Predicting Accommodation Paradigm Change,” 20,242,215 KRW, Airbnb Ireland UC, 2020-2021.
• 2020, Research Support Program, “Deterrence Factors of Game Piracy: Focusing on a Comparison Between Illegal and Legal Users,” 10,000,000 KRW, Korean Consumption Culture Association, 2020-2021.
• 2019S1A3A2098438, Social Science Korea (SSK) Program, “Practice and Issues for Sustainable Development of Smart Tourism City,” 1,825,000,000 KRW, National Research Foundation of Korea, 2019-2023.
• 2019, Research Support Program, “The Influence of O2O Service Quality on Customer Satisfaction and Loyalty: Focusing on the Moderating Effect of Order Type in a Siren Order Mobile App,” 20,000,000 KRW, Kyung Hee University, 2019-2020.
• 2018, Research Support Program, “An Empirical Study on Factors Affecting Start-ups’ Fundraising through the Block Chain Technology,” 15,000,000 KRW, Korea Sanhak Foundation, 2018-2019.
• 2018, Research Support Program, “A Study on Viral Behavior Intention of Personal Broadcasting Contents Viewer Using the Elaboration Likelihood Model,” 6,800,000 KRW, Kyung Hee University, 2018-2019.
• 2017S1A5B8059804, Research Institute Support Program, “The 4th Industrial Revolution Research using Bigdata and AI,” 550,000,000 KRW, National Research Foundation of Korea, 2017-2020.
• 2017S1A5A2A01027288, Senior Researcher Support Program, “A Study on Factors Affecting the Knowledge Adoption of Mobile Game Developers in a Mobile Game Community,” 20,000,000 KRW, National Research Foundation of Korea, 2017-2018.
• 2016S1A3A2925146, Social Science Korea (SSK) Program, “Creating Shared Value through Smart Tourism Ecosystems,” 690,000,000 KRW, National Research Foundation of Korea, 2016-2019.
• 2015S1A5A8018192, Young Researcher Support Program, “Influencing Factors on Knowledge Adoption of Administrator in an Online Idea Proposal Community,” 20,000,000 KRW, National Research Foundation of Korea, 2015-2016.
• 2014S1A5B8060940, Research Institute Support Program, “Humanitas-Oriented Big Data Research,” 600,000,000 KRW, National Research Foundation of Korea, 2014-2017.
• 2014S1A2A2028351, Global Research Network (GRN) Program, “Korea-China Smart Tourism Competitiveness Index,” 240,000,000 KRW, National Research Foundation of Korea, 2014-2017.
• 2014S1A5A8018959, Young Researcher Support Program, “A Study on Comparison between General Comments and Social Comments on an Online News Site,” 20,000,000 KRW, National Research Foundation of Korea, 2014-2015.
• 2013S1A5A8025050, Young Researcher Support Program, “The Role of Online Product Reviews on Knowledge Adoption of New Product Development Professionals,” 20,000,000 KRW, National Research Foundation of Korea, 2013-2014.
• 2012S1A5A8024648, Young Researcher Support Program, “A Study on Online Game Developers' Knowledge Adoption in Online Game User Communities,” 16,000,000 KRW, National Research Foundation of Korea, 2012-2013.
• Kyung Hee Research Fellow Award, Kyung Hee University, 2021.
• Best Paper Award, “A Study on User Engagement based on Affordance Theory: Focusing on the Live Streaming Shopping Platform in China,” The Korea Society of Management Information Systems, Yeosu, Korea, 2021.
• Best Student Paper Award, “The Effect of Ad Settings on YouTube Premium Purchase Intention and Video Deviation Intention: Focusing on Prospect Theory,” Korean Service Management Society, Seoul, Korea, 2021.
• Nominee of Best Paper, “Examining the Role of Semantic Similarity in Online Restaurant Review Evaluations,” AMCIS 2020, Virtual Conference, USA, 2020.
• APJIS Best Contribution Award, Asia Pacific Journal of Information Systems, 2019.
• Best Student Paper Award, “Exploring Privacy Paradox on Bike Sharing Platforms: A Psychological Approach,” Post-ICIS, San Francisco, USA, 2018.
• ‘Yumin’ S.M. Lee’s Young Scholar Award, The Korea Society of Management Information Systems, 2018.
• Best Paper Award, “Exploring Privacy Paradox on Bike Sharing Platforms: A Psychological Approach,” The Conference of Korea Society of IT Services, Seoul, Korea, 2018.
• Candidate of Best Paper, “Cracking Information Privacy Paradox from a Psychological Perspective on Bike Sharing Platforms,” the 20th International Conference on Electronic Commerce (ICEC), Tianjin, China, 2018.
• Best Paper Award, “Analysis of Users’ Utility on the Virtual Currency in Mobile Games: Focusing on S Mobile Game,” The Conference of Korea Intelligent Information System Society (KIISS), Seoul, Korea, 2018.
• Best Book Award, “Management Information Systems in the 4th Industrial Revolution Era,” The Conference of Korea Society of Management Information Systems, Seoul, Korea, 2017.
• Best Student Paper Award, “The Impact of the Smartwatch’s Two-Sided Motivation on EWOM Behavior,” Post-ICIS, Seoul, Korea, 2017.
• Best Paper Award, “Analyzing the Comparative Importance of Heuristic-Systematic Attributes of Online News Content: Focusing on the PWYW Payment Model,” the Conference of Korea Internet e-Commerce Association, Gyeongju, Korea, 2017.
• Best Paper Ruuner-Up Award, “An Impact of Tourism Experience on the Quality of Life: The Roles of Autobiographical Memory and SNS,” the 19th International Conference on Electronic Commerce (ICEC), Pangyo, Korea, 2017.
• Best Paper Award, “The Influences of Information Quality in Social Media on Destination Image Formation,” the Conference of Korea Society of Management Information Systems, Busan, Korea, 2016.
• Best Paper Award, “An Empirical Study on Influencing Factors of Switching Intention from Online Shopping to Webrooming,” the Conference of Korea Intelligent Information System Society (KIISS), Seoul, Korea, 2015.
• Best Paper Award, “An Analysis of the Comparative Importance of Heuristic Attributes Affecting Users’ Voluntary Payment in Online News Content,” the Conference of Knowledge Management Society of Korea (KMSK), Seoul, Korea, 2015.
• Best Teaching Award, School of Business, Ajou University, June 2015.
• Best Student Paper Award, “Deconstructing Online Product Reviews’ Star Rating and Helpful Vote: Focusing on the Relative Importance and Mean Values of Psychological and Contextual Processes,” Post-ICIS, Auckland, New Zealand, 2014.
• Best Paper Award, “Reaction Videos on Music Videos: A New Phenomenon in the Music Industry,” the International Conference on Convergence Content (ICCC), Jeju, Korea, 2014.
• Best Paper Award, “The Effect of Relative Power on Inter-organizational Knowledge Transfer and Relationship Quality in the Buyer-Supplier Relationship: A Bilateral Perspective,” the Conference of Knowledge Management Society of Korea (KMSK), Seoul, Korea, 2012.
• Best Reviewer Award, Knowledge Management Research, 2012.
• Doctoral Consortium Participant, the 5th Annual Knowledge Management Doctoral Consortium, The Monieson Centre at Queen’s University, Kingston, Ontario, Canada, 2006.
• Outstanding Academic Performance Award, the 4th Annual Management Engineering Doctoral Consortium, KAIST Business School, Seoul, Korea, 2006.
• Graduate Tuition Scholarship, KAIST Business School (Awarded Competitively), Seoul, Korea, 2003-2007.
• Summa cum Laude, KAIST Business School (GPA: 4.11/4.3), Seoul, Korea, 2003.
• Magna cum Laude, Seoul National University, Seoul, Korea, 2001.

• Editorial Board Member: Asia Pacific Journal of Information Systems (APJIS), Korea Contents Association Thesis Journal, Knowledge Management Research, Information Systems Review (ISR)
• Ad-hoc Reviewer for Journals and Conferences: MIS Quarterly (MISQ), Information Systems Research (ISR), Journal of MIS (JMIS), Journal of the Association for Information Systems (JAIS), Journal of Strategic Information Systems (JSIS), Journal of Information Technology (JIT), Electronic Commerce Research and Applications (ECRA), and other major journals / ICIS 2007~2021, PACIS 2011~2021, ECIS 2012~2014, HICSS 2006~2021, and other major conferences.
• Guest Editor of Special Issue: APJIS (Dec. 2015 and Sept. 2019)
• Journal Editing: Supporting ECRA Editor-in-Chief (Jae Kyu Lee) as an Editing Administrator, Jul. 2003 - Aug. 2007.
• Textbook Writing: “Management Information Systems in the 4th Industrial Revolution Era,” Hankyungsa: Seoul, Korea, 2017. / “Smart Tourism City: Inclusive Innovation Platform,” Kyung Hee Univ. Press: Seoul, Korea, 2019. / “Smart Tourism Cities in the Digital New Deal Era,” Kyung Hee Univ. Press: Seoul, Korea, 2021.
• Textbook Editing: Co-edited an e-Commerce Textbook, J.K. Lee, et al., “Electronic Commerce, 3rd Edition,” Bupyoung: Seoul, Korea, 2002.
• Professional Affiliations: Member of Association for Information Systems (AIS), KrAIS, and other domestic IS societies.

September 2016 – Present

Management / AI Business MBA Programs
Director, Kyung Hee University, Seoul, Korea
Reference: http://khmba.khu.ac.kr/index.html

March 2016 – Present

Humanitas Big Data Research Center
Associate Director, Kyung Hee University, Seoul, Korea
Research Area: Big Data Analysis, Business Analytics
Reference: http://hbd.khu.ac.kr

November 2013 – Present

Smart Tourism Research Center (STRC)
Adjunct Researcher, Kyung Hee University, Seoul, Koreaa
Research Area: Smart Tourism
Reference: http://strc.khu.ac.kr

October 2011 – Present

Customer Strategy Research Center (CSRC)
Adjunct Researcher, Hansung University, Seoul, Korea
Research Areas: Customer Strategy, Customer Knowledge Management, Churn Management, Datamining, and CRM Performance Evaluation
Reference: http://www.customer.re.kr

May 2020 – December 2022

A Consulting Service for the Linkage of Structured and Unstructured Data
Korea Evaluation Institute of Industrial Technology (KEIT), Daegu, Korea

March 2020 – March 2021

Data Analysis for the Airbnb Platform
Airbnb Korea, Seoul, Korea

January 2020 – June 2020

January 2020 – June 2020
Naver, Gyeonggi, Korea

March 2019 – March 2021

Auditing Director
Yellow Digital Marketing, Seoul, Korea

November 2017 – November 2018

Outside Director
CARELABS, Seoul, Korea

September 2017 – December 2017

Gamers' Value Perception System Development
Electronics and Telecommunications Research Institute (ETRI), Daejeon, Korea

December 2013 – January 2014

Creative Software Research Project in Gwangju
Consultant, Gwangju Information & Culture Industry Promotion Agency, Gwangju, Korea

November 2017 – November 2018

Outside Director
CARELABS, Seoul, Korea

February 2013 – June 2013

CRM Evaluation and Strategy Development
Consultant, SK Networks, Seoul, Korea

October 2011 – January 2012

CRM Evaluation and Strategy Development
Consultant, Sunjin Co., Ltd., Seoul, Korea

October 2007 – December 2007

Knowledge Network Strategy Planning: Social Network Analysis (SNA) Methods
Consultant, Samsung Engineering Co., Ltd., Seoul, Korea

September 2005 – August 2007

Knowledge Management Research Center (KMRC)
Research Associate, KAIST Business School, Seoul, Korea
Research Areas: Knowledge Eco-system Strategy Planning and Development, Social Network Service Design and Implementation, and Knowledge Management Strategies
Reference: http://kmrc.kaist.ac.kr

January 2006 – June 2006

Knowledge Eco-system Prototype Development
Consultant, Maeil Dairy Industry Co., Seoul, Korea

September 2005 – December 2005

Knowledge Eco-system Strategy Planning
Project Manager, The Korea Arts and Culture Education Service, Seoul, Korea

March 2003 – February 2005

International Center for Electronic Commerce (ICEC)
Research Associate, KAIST Business School, Seoul, Korea
Research Areas: Web Services based ASP Business Model Development, SCM/e-Procurement Strategy Planning, and PKI-based Electronic Tax Bill System Design
Reference: http://icec.net

May 2004 – November 2004

A Study on the Development of New Business Models for the Advanced ASP based on Web Services
Project Team Member, The Korea National Information Society Agency, Seoul, Korea

March 2004 – August 2004

Certification Systems for Ethical Information Management
Project Team Member, The Federation of Korea Information Industries, Seoul, Korea

March 2002 – August 2004

Lotte Commerce Net’s SCM/e-Procurement Strategy Planning
Project Team Member, Lotte Group, Seoul, Korea

November 2001 – April 2002

PKI-based Electronic Tax Bill System Design for International Electronic Commerce
Project Team Member, Asiansign Co., Seoul, Korea