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Domestic Journal

The Effects of Trust and Attachment to Hyper-Realistic Virtual Influencers on Behavioral Intentions: Based on the Trust-Building Model

2022.12.31 43

Jiawei Hao, Sung-Byung Yang, & Sang-Hyeok Yoon. "The Effects of Trust and Attachment to Hyper-Realistic VirtualInfluencers on Behavioral Intentions:Based on the Trust-Building Model." Information System Research 31, no. 4 (2022): 75-100.

학가위, 양성병, & 윤상혁. (2022). 초현실 가상인플루언서에 대한 신뢰와 애착이 행동의도에 미치는 영향: 신뢰구축모델을 기반으로. 정보시스템연구, 31(4), 75-100.
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