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Domestic Journal

The effect of paid YouTube channel membership motivation on usage satisfaction and continuance intention: Based on Consumption Value Theory

2023.06.30 81

Chengnan Jiang, Jiyoon Kwon, Sung-Byung Yang. "The effect of paid YouTube channel membership motivation on usage satisfaction and continuance intention: Based on Consumption Value Theory." Journal of Service Research and Studies 13, no. 2 (2023): 181-203.

강승남, 권지윤, 양성병. "유료 유튜브 채널멤버십 이용동기가 이용만족과 지속이용의도에 미치는 영향: 소비가치이론을 기반으로." 서비스연구 13, no. 2 (2023): 181-203.
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