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Domestic Journal

The effect of corporate marketing activities on customer equity and fashion product purchase intention on the Metaverse platform: A focus on Generation MZ in China

2023.06.30 83

Shuxian Li, Sung-Byung Yang. "The effect of corporate marketing activities on customer equity and fashion product purchase intention on the Metaverse platform: A focus on Generation MZ in China." Journal of Korea Service Management Society 24, no. 2 (2023): 371-398.

이숙한, 양성병. "메타버스 플랫폼에서 기업의 마케팅활동이 고객자산 및 패션제품 구매의도에 미치는 영향: 중국 MZ세대를 중심으로." 서비스경영학회지 24, no. 2 (2023): 371-398.
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