Factors influencing the continuous watching and paid sponsorship intentions of Youtube real-time broadcast viewers: Based on the S-O-R framework
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Jiyoon Kwon, Seonuk Yang, Sung-Byung Yang. "Factors influencing the continuous watching and paid sponsorship intentions of Youtube real-time broadcast viewers: Based on the S-O-R framework." Knowledge Management Research 23, no. 3 (2022): 285-311.