Domestic Journal

Factors influencing the continuous watching and paid sponsorship intentions of Youtube real-time broadcast viewers: Based on the S-O-R framework

2022.09.30 76

Jiyoon Kwon, Seonuk Yang, Sung-Byung Yang. "Factors influencing the continuous watching and paid sponsorship intentions of Youtube real-time broadcast viewers: Based on the S-O-R framework." Knowledge Management Research 23, no. 3 (2022): 285-311.


권지윤, 양선욱, 양성병. "유튜브 실시간 방송 시청자의 지속시청 및 유료후원 의도에 영향을 미치는 요인: S-O-R 프레임워크를 기반으로." 지식경영연구 23, no. 3 (2022): 285-311.
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