The effect of live commerce characteristics on consumer purchase behavior: Utilizing qualitative meta-analysis
2022.08.31
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Joonyoung Park, Sung-Byung Yang. "The effect of live commerce characteristics on consumer purchase behavior: Utilizing qualitative meta-analysis." The Journal of Internet Electronic Commerce Research 22, no. 4 (2022): 43-63.
박준영, 양성병. (2022). "라이브 커머스의 특성이 소비자 구매 행동에 미치는 영향 : 질적 메타분석 활용." 인터넷전자상거래연구 22, no. 3 (2022): 43-63.