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Domestic Journal

Domestic Journal

Factors influencing live commerce consumers’ watching and purchase intentions: Focusing on the Taobao platform in China

2021.04.30 72

Sodam Kim, Jiayu Huang and Sung-Byung Yang. "Factors influencing live commerce consumers’ watching and purchase intentions: Focusing on the Taobao platform in China." The Journal of Internet Electronic Commerce Research 21, no. 2 (2021): 53-78.

김소담, 황자유, 양성병. "라이브 커머스 소비자의 시청의도 및 구매의도에 영향을 미치는 요인: 중국 타오바오 플랫폼을 중심으로." 인터넷전자상거래연구 21, no. 2 (2021): 53-78.
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