The impact of O4O selection attributes on customer satisfaction and loyalty: Focusing on the case of Fresh Hema in China
2020.06.3079
Chengguo Cui, Sung-byung Yang. "The impact of O4O selection attributes on customer satisfaction and loyalty: Focusing on the case of Fresh Hema in China." Knowledge Management Research 21, no. 3 (2020): 249-69.
최성국, 양성병. "O4O 선택속성이 고객만족도 및 고객충성도에 미치는 영향: 중국 허마셴셩 사례를 중심으로." 지식경영연구 21, no. 3 (2020): 249-69.