Domestic Journal

Factors influencing viewers’ satisfaction and gift-giving intention in personal game broadcasting: Focusing on the DouYu TV platform

2020.06.30 68

Cheng-Hui Zhao, Sung-Byung Yang. "Factors influencing viewers’ satisfaction and gift-giving intention in personal game broadcasting: Focusing on the DouYu TV platform." Journal of Internet Electronic Commerce Research 20, no. 3 (2020): 49-72.

조성휘, 양성병. "게임 개인방송에서 시청자의 만족도 및 선물후원의도에 영향을 미치는 요인: DouYu TV 플랫폼을 중심으로." 인터넷전자상거래연구 20, no. 3 (2020): 49-72.
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