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International Journal
Consumers’ emotional reactions to negative publicity and crisis management in the health care industry: A multiple case study of Lipitor and OxyElite pro
2014.10.31 55
Rhee, Hosung Timothy, and Sung-Byung Yang. "Consumers’ emotional reactions to negative publicity and crisis management in the health care industry: A multiple case study of Lipitor and OxyElite pro." Social Science Compulter Review 32.5 (2014): 678-93. Web.
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