Research Note-Using real options to investigate the market value of virtual world businesses
2012.09.3055
Yang Sung-Byung, Jee-Hae Lim, Wonseok Oh, Animesh Animesh, and Alain Pinsonneault. "Research Note-Using real options to investigate the market value of virtual world businesses." Information Systems Research 23.3-part-2 (2012): 1011-029.