Domestic Journal

The Effect of Perceived Customer Value of Mobile Communications Users on Customer Satisfaction and Customer Loyalty: Based on the Customer Equity Model

2019.06.30 17

Heung-Jae Won ․ Sung-Byung Yang ․ Hyung-Su Kim, "The Effect of Perceived Customer Value of Mobile Communications Users on Customer Satisfaction and Customer Loyalty: Based on the Customer Equity Model." Journal of Internet Electronic Commerce Research ,19(3), (2019): 265-283

원흥재, 양성병, 김형수 "이동통신 이용자의 지각된 고객가치가 고객만족도 및 고객충성도에 미치는 영향: 고객자산가치 모형을 기반으로" 인터넷전자상거래연,19(3), (2019): 265-283
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