- About us
- Professor
- Prof.´s Career
- About SMART Lab
- Lab Research Area
- Contact
- Publications
- International Journal
- Domestic Journal
- People
- Doctoral Student
- Master´s Student
- Doctoral Alumni
- Master´s Alumni
- Activity
- News/Article
- Awards
- Gallery
- Seminar
Publications
Domestic Journal
The Influence of Brand Personality and SNS Characteristics of Fashion Designer Brands on Brand Preference and Behavioral Intention: Focusing on the Moderating Effect of Consumer Type
2023.06.30 31
Yeongran Ji, Sung-Byung Yang, Sang-Hyeak Yoon. "The Influence of Brand Personality and SNS Characteristics ofFashion Designer Brands on Brand Preference and BehavioralIntention: Focusing on the Moderating Effect of Consumer Type" Journal of Information Technology Services, no. 3 (2023): 119-139.
지영란, 양성병, 윤상혁. "패션 디자이너 브랜드의 개성과SNS특성이 브랜드선호도 및 행동의도에 미치는 영향:소비자 유형에 따른 조절효과를 중심으로." 한국IT서비스학회지, no. 3 (2023): 119-139.
지영란, 양성병, 윤상혁. "패션 디자이너 브랜드의 개성과SNS특성이 브랜드선호도 및 행동의도에 미치는 영향:소비자 유형에 따른 조절효과를 중심으로." 한국IT서비스학회지, no. 3 (2023): 119-139.
02447 서울특별시 동대문구 경희대로 26 경희대학교 (회기동 1번지) F. 02-961-9604 E. khsb2200@khu.ac.kr
Copyright ⓒ School of Management Kyung Hee University. All rights reserved.
관련 사이트