Domestic Journal

The effect of the technical and virtual creator characteristics of vtuber’s personal broadcasting on pleasure, satisfaction, and paid sponsorship intention: Based on the S-O-R model

2022.10.31 95

Chengjun Jin, Sung-Byung Yang, Sanghyeak Yoon. "The effect of the technical and virtual creator characteristics of vtuber's personal broadcasting on pleasure, satisfaction, and paid sponsorship intention: Based on the S-O-R model." Journal of Information Technology Services 21, no. 5 (2022): 107-127.

김성군, 양성병, 윤상혁. "브이튜버 개인방송의 기술적 특성과 가상 크리에이터 특성이 즐거움, 시청만족도 및 유료후원의도에 미치는 영향." 한국IT서비스학회지 21, no. 5 (2022): 107-127.
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