The effect of the characteristics of tours and activities in online travel agencies on memorable tourism experiences, satisfaction, and loyalty: Based on the S-O-R framework
2022.06.30
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Chengjun Jin, Sung-Byung Yang. "The effect of the characteristics of tours and activities in online travel agencies on memorable tourism experiences, satisfaction, and loyalty: Based on the S-O-R framework." The Journal of Information Systems 31, no. 2 (2022): 263-288.
진청준, 양성병. "온라인 여행사 여행체험활동 특성이 기억할만한 관광경험, 만족도 및 충성도에 미치는 영향: S-O-R 프레임워크를 기반으로." 정보시스템연구 31, no. 2 (2022): 263-288.