The influence of deviant consumer behavior types on the possibility of negative word-of-mouth and recurrence: Focusing on the banking industry
2019.04.30
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Seong-Woo Park, Sung-Byung Yang. "The influence of deviant consumer behavior types on the possibility of negative word-of-mouth and recurrence: Focusing on the banking industry." Korean Corporation Management Review, vol.26, no.2, 통권 84호 pp.147-167.
박성우, 양성병. "고객불량행동의 유형적 특성이 부정적 구전 및 재발 가능성에 미치는 영향: 은행업종을 중심으로." 기업경영연구, vol.26, no.2, 통권 84호 pp.147-167.