Domestic Journal

An exploratory study on antecedents influencing image helpfulness in online consumer reviews: Using a negative binomial model

2019.02.28 60

Sunyoung Hlee, Namho Chung, Sung-Byung Yang. "An exploratory study on antecedents influencing image helpfulness in online consumer reviews: Using a negative binomial model." Journal of Internet Electronic Commerce Research19(1), 2019, 93-113.

이선영, 정남호, 양성병. "온라인 리뷰에서 이미지 효용성 결정요인에 관한 탐색적 연구: 음이항 모형 적용." 인터넷전자상거래연구, 19(1), 2019, 93-113.
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