The effects of price-framing and message-framing strategies on consumer attitudes: Focusing on online travel products
2017.09.30
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Mi-kyung Kim, Nuree Chung, Sung-byung Yang. "The effects of price-framing and message-framing strategies on consumer attitudes: Focusing on online travel products." The Journal of Information Systems 26, no. 3 (2017): 119.
김미경, 정누리, 양성병. "가격 프레이밍과 메시지 프레이밍 전략이 소비자 태도에 미치는 영향: 온라인 여행상품을 중심으로." 정보시스템연구 26, no. 3 (2017): 119.