Technology affordance, national polycontextuality, and customer loyalty in the cross-border e-commerce platform: A comparative study between China and South Korea
2024.02.29
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Li, J., Liu, S., Gong, X., Yang, S. B., & Liu, Y. (2024). Technology affordance, national polycontextuality, and customer loyalty in the cross-border e-commerce platform: A comparative study between China and South Korea. Telematics and Informatics, 88, 102099.