International Journal

What Makes Viewers Engage in Live Streaming Shopping during and after the Pandemic: An Affordance Perspective

2023.12.31 128

Li, P., Lee, S., Lee, K. Y., Yang, S. B., & Chang, Y. (2023). What makes viewers engage in live streaming shopping during and after the pandemic: an affordance perspective. Service Business17(4), 963-1000.
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