Exploring the impact of interactivity on loyalty toward online-to-offline services: A case of mobile taxi hailing application
2021.09.3079
Sae Bom Lee, Sung-Byung Yang, Yung-Ho Suh. "Exploring the impact of interactivity on loyalty toward online-to-offline services: A case of mobile taxi hailing application." International Journal of Mobile Communications 19(1): 1